Wednesday, 5 October 2011

Press Release: Capri Deep Cleansing Facewash

ABOUT CAPRI
With a long standing history in the beauty industry with their famous soaps, Capri has been caring for Pakistani women since its inception in 1969. Over the decades, Capri’s name has become synonymous with beauty and care and the brand prides itself for taking the natural routes to beautiful and young skin yet never failing to take advantage of technological innovation wherever it can serve to improve its quality further. Throughout its seasoned history Capri has maintained its commitment to affordability, accessibility and genuine care for the concerns of Pakistani women which is resonant in the Capri tagline “Change your world beautifully!”
This 2011, Capri has taken into its fold two renowned media personalities -  Mehreen Raheal and Ayesha Omar, as their Brand Ambassadors, to share their  inspirational stories with the Capri Women Fraternity. Indeed for Capri, beauty is beyond skin deep – rather, it is manifest in our actions and our stories alike.

Beauty & Personal Care Brand Capri launch an exciting innovation to mark their entry into skin care: the Capri Deep Cleansing Facewash

Capri - Pakistan’s historic beauty and personal care brand is proud to announce the new Capri Deep Cleansing Facewash marking the brand’s entry into skin care. With its technological superiority manifest in the Capri Deep Cleansing Facewash, the brand brings to Pakistani women a commitment to fresh and purified skin, cleansed of daily oil and grime with clear open pores.

In keeping with the brands’ philosophy of capturing natural goodness and beauty through engaging time tested ingredients, Capri Deep Cleansing Facewash, is enriched with Cucumber and Aloe Vera, capturing two of history’s best skin solutions. Available in two economical compact tubes of 50 ml and 100 ml, the Capri Deep Cleansing Facewash is gentle on the skin while offering thorough and deep cleansing, guarding against skin problems such as black heads stemming because of oil, dirt and pollution. Dermatologically tested, Capri Deep Cleansing Facewash is recommended for all skin types and offers the benefits of moisturising by maintaining the skin’s natural moisture balance. Capri Deep Cleansing Facewash drives radiance and beauty, leaving the skin pure and fresh through the refreshing effect of cucumber along with the natural healing remedy inherent in Aloe Vera. The Capri Deep Cleansing Facewash also contains Cocamidopropyl Betaine, driven from natural coconut oil. Also present is a glycerine component which is widely known for its moisturising action, thus further protecting the skin against dryness. It is further enriched with Vitamin E which is known for its antioxidant properties.

Capri Deep Cleansing Facewash will be in stores from 11th October 2011 across Urban Metro Pakistan.

For information, beauty advice and more on the Capri Deep Cleansing Facewash, follow the Capri on Facebook.

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